OUR MISSION
Helping organizations retain the talent they don’t know they are about to lose by creating a business culture employees want to stay with and be a contributing part of.
HOW WE DO IT
At JDLake Communications, LLC, we have researched today’s corporate problems and have concluded that American business is in trouble in two specific areas: in talent retention and corporate communication. At our company we take full aim at one area to affect the results of both. We believe that the talent retention issue will be either solved or exacerbated by the quality of corporate communications – whether at the organizational or individual level.
THE NEED
What is a person’s greatest need today and for the foreseeable future? The experts say:
- to grow as individuals
- to grow in the capability of developing the full potential of themselves
- to acquire knowledge and confidence to meet the challenge of today’s rapid change.
Paraphrasing the experts then, the success of a person will depend on his or her ability to anticipate rapid change, to understand it, to define and redefine objectives in relation to change, to be capable of decisions that will shape these forces to meet desired objectives.
THE PROBLEM
The problem is people growth – people growing through their work. Developing people toward their maximum potential as human beings and freeing up and energizing their inner motivational drives to enable them to find meaning in the central part of their lives – their work.
THE SOLUTION
The solution to the problem is effective communication, both individually and on a corporate level. At JDLake Communications, LLC we deal with communication in four parts, each addressing a particular phase of a problem.
Part I – The Corporate Profile
Part II – The Perception Profile
Part III – Skill-Specific Development
Part IV – Follow-Up / Reinforcing
We believe that our products fall into a natural progression of implementation. Before a company can identify a problem, it must recognize its culture. To do this we employ the Corporate Profile.
Having defined its culture, we are then able to use the Perception Profile survey to interweave an excellent interpersonal skills development session, into any combination of more skill-specific development workshops can be deployed to help your people “grow as individuals… grow in the capability developing the full potential of themselves… to acquire the knowledge and confidence to meet the challenge of today’s rapid change.”
They will have the opportunity to improve relationships not only in business, but in one’s personal life as well.
WHO WE ARE
John D. Lake, Jr., owner of JDLake Communications, LLC, has been an employee of a major multinational manufacturing organization, and its various parent companies, for 30 years. He has held positions in Marketing, Customer Training & Support, and has been an Internal Consultant and Master Trainer in Human Resources’ Global Training & Development for 20 years.
Bert Jones, Research and Development, is the founder of Perception Profiles, Inc., now a part of JDLake Communications, LLC. He has over 40 years of experience in interpersonal communication skills and corporate culture assessment, as well as sales skills development. He is the creator of the Perception Profile, the Corporate Culture Survey, and the Pathfinder Sales System.
Contact us for more information about our products and services.
JDLake Communications, LLC
2225 Coulee Drive
La Crosse, WI 54601-6874
608.792.3419
john@jdlake.com
